These articles and tips will help you grow your brand, connect with customers, and guide you along the way.

Recent Articles


It’s back by popular demand… and our commitment to YOU… because no one deserves an ugly website! Join us in this fun annual contest by nominating someone with an ugly website for a FREE website

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The Basics of CRM

What is a CRM and Why do I Need One? CRM stands for Customer Relationship Management.  This is an online system of organization that covers multiple areas of business management in one spot. For instance,

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All About Google My Business

In many of Sparrow’s blog posts and strategy sessions, you’ve heard Google My Business mentioned and encouraged as part of growing your small business. But, up to now, you may have not understood exactly what

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Free Website Building Platforms

If you’re starting a business, I know you have lots of moving parts to manage. One of the elements everyone is eager to begin is that of designing their website. And rightfully so, as it

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Landing Pages 101

In Sparrow’s LaunchKits, we’ve created a basic template for you to design a Landing Page.  In order for you to make the best use of your LaunchKit, we thought explaining exactly what they are and

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Jedi Design Tricks

Make them see what you want them to see This is the first post in a new series about tips on designing your website like a sneaky Jedi!  All of the marketing strategies the Sparrow

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Install Google Analytics Tracking

We wanted to show you the simple way you can add visitor tracking from Google (free) onto your website to find out where visitors are coming from, what they do when they arrive, and how

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Benefits of Podcasts

WHY DO I NEED PODCASTS? It seems that podcasts have really boomed in popularity in the last year or so despite being around for at least a couple of decades.  Here is why podcasts are

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Listen Up!

It’s always fun to meet cool people around the world and hear how they approach digital design, marketing, and to share free tools, tips, and practices. Want some fun and educational listening?

How-To Website Resources


We have compiled a collection of training videos that show you how to make updates to your website in a very simple step-by-step way!

Of course, we are here to help with whatever you need, but sometimes those late-night pillow-epiphanies need to be updated so you can properly sleep at night.

So, here’s all the goodies in one spot!

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How can we help you?

We want to help you know the most impactful things for your business for the least amount of money.

You should be able to measure the impact of things you do online, and have simple solutions you can start today!

How will we answer you?

If your question is not already answered through one of our online tips and blogs, we will make that the subject of our next video or blog post!

We keep our ears to the ground on the latest tips, trends, platform changes (Google, FB etc), and behavior studies so that can you keep moving forward with simple solutions to establish your business and connect with your customers online.

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