WHY content marketing? First, what is content marketing? It is creating content like videos and blog posts that show off your expertise and is interesting to your audience. It is meant to convert strangers into
That title sounds like a know-it-all person who has published great literary works must have written this blog post. Well… not exactly. I barely even consider myself a writer, and yet I’ve been writing practically
Have you ever been working on something that you thought would be enhanced by a photo, so you searched Google and found something perfect… copy/paste… and, you’re done? Come on. You know you have. So,
We are embarking on a new season here at Sparrow and we are excited to share about the exciting season ahead! I am going to take the reigns as the sole owner at Sparrow so
Everyone hates getting cold calls from companies or junk emails (or is it just me?)… they just feel spammy and irrelevant. So this post may get certain hearts palpitating uncomfortably, but I’ll tell you why
The question we’re answering today is whether email marketing is still relevant. We live in a time when people are talking about social media advertising, marketing automation, and Artificial Intelligence chat boxes… but email marketing
Jumping right into it: these are Sparrow Websites’ favorite tools that we use to grow traffic onto our website… and they’re FREE! 1. Canva.com https://www.canva.com/ If you’re a new company, you probably don’t have money
In joining the Sparrow family, we want to give you helpful information you can use in the growth and success of your own business. The term ‘lead magnet’ is an industry term that is something
One of the most powerful ways to keep your brand in front of people, and easily found on a Google search results page (SERP), is to claim and optimize your Google My Business profile. This
The nonprofit Pennsylvania 30 Day Fund was the brainchild of Jeff Bartos, Richard Phillips and Roger Braunfeld which allows businesses that employ three to 30 people who are based in PA to apply for a
We’ve been talking for a while about the best way for Sparrow’s clients to order their websites and optimize them for higher search results with Google. But, over the years, things have changed significantly. Here
You can create great video content! Joe lays out some practical tips on how to make great video content at home. Given the current situation where many of us find ourselves at home, we still
It’s always fun to meet cool people around the world and hear how they approach digital design, marketing, and to share free tools, tips, and practices. Want some fun and educational listening?
When Rick asked Justin to be on his ALL IN Podcast, neither of them knew what they were in for. If you...
Professor Pete has figured out how to keep short attention spans fed with helpful and engaging tips and insights: 6 questions with...
Ever wonder if Justin would actually try out his Australian accent on a native Aussie? Well, this interview might be his lucky...
Chatting with Mark Savant was like telling an eager new client all Sparrow’s secrets to making a website smart, fast, automated, and...
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