Three Reasons to Use Facebook Ads and a Step-by-Step Tutorial

In Sparrow’s weekly strategy session, we covered why small business owners might want to use Facebook ads, how to use them most effectively, and even a step-by-step tutorial on how to set them up to ensure you get the best possible results.

Recently, Facebook Ads has made significant changes and are now dramatically different than before. Adam addresses some of those changes and what you can expect from Facebook ads now.

Why do we recommend Facebook ads over others?

For most businesses, when you first start with your advertising budget you see a lot of options. You can run ads on tv or radio. Digitally, you could run Google ads, YouTube, or even Facebook.  The three main reasons we suggest and highly recommend Facebook over the other options are:

1. It is Affordable.

In using any other platform, you would typically need to budget $500 – $1000 for your advertising. On top of that, in a lot of cases, the setup is so complex you would need to hire an ad agency to help set them up or buy ad placements on radio or tv.

So, if you’re ready to start putting a bit of your marketing budget toward advertising and you’re willing to pay to have people see your content, you’ll want to make sure your money has the best return on investment (ROI). Facebook ads are the least expensive platform with the best ROI right now.

2. It has one of the most simple setups.

The Facebook ads system is something which most people — if you’re a little tech-savvy, willing to invest a little, and want to take some risks — can learn pretty easily compared to Google ads or some of the other big media-buying platforms. Facebook Ads are not easy but are definitely less complicated than some others.

3. Great awareness-builder.

As you create content, it’s essential to find the most likely source of attention for your industry. Since most people have a Facebook account these days, your potential audience is much wider so getting your content in front of masses of people has never been easier.

Facebook ads provide great top-of-funnel ads which are good for making people aware of who you are and enticing them to click into the valuable content you’re putting out there. 

Now that you’re ready to dive in, you can watch the video below, starting where Adam shares the different types of Facebook Ads and the marketing strategy behind setting them up as well as see him set up a Facebook ad in real-time and see how simple it is.

As always, please let us know how we can be of service. We welcome the opportunity to answer your questions and teach you more awesome ways to grow your business.

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