Case Study

Basic Launch Kit

Meet Austin

 Austin is a full-time youth pastor living near Lakeland, Florida.

Screen Shot 2021 02 16 at 1.16.09 PM | Sparrow Websites

Austin wanted to make his part time business official through a website.

He had been working on a side-gig for a while and wanted to officially get it off the ground. He wanted to jump-start it by having a website that was simple and cost-effective and would allow him to start growing his small business of cleaning up pet waste in his community.

It means listening first.

It means that the data and research drives the creative – and not merely doing “beautiful things” that have no relevance or measurable impact.


Enter Sparrow Websites. 

Sparrow was able to launch austin's website in Just 5 Days

From start to finish the entire process of designing and launching Austin’s website took 5 days. Read more to learn how sparrow helped bring Austin’s vision to life. 

Day 1: Crafting The Plan

Austin heard about Sparrow Websites launch kits through the Sweaty Startup podcast.

Screen Shot 2021 02 16 at 1.06.00 PM | Sparrow Websites
Watch Sparrow's interview here!

When he reached out, Sparrow took him through a live demo and strategy call where he was shown different examples of home service websites that might work for him. The discussion centered around best practices related to strong conversion and reputation-building features that Sparrow offers in their launch kits. 

Austin needed a logo

Along the way, he designed a logo with one of Sparrow’s partners and selected a design framework from one of our home service templates he felt best fit his business.

Screen Shot 2021 02 16 at 1.27.22 PM | Sparrow Websites
Designed with 99 Designs
Screen Shot 2021 02 16 at 1.08.21 PM | Sparrow Websites
Jobber Integration

...and a way to Schedule Appointments

He picked the design that he felt allowed him to connect his services with the customers he was trying to reach the best. He also signed up for a Jobber integration and left Sparrow to do what they do best.

Austin needed a simple way for clients to schedule Appointments on his website.

Sparrow walked Austin through the most popular ways of scheduling appointments online. They both landed on Jobber as the free, right fit for Austin.

Screen Shot 2021 02 16 at 1.08.21 PM | Sparrow Websites

Day 2-4: website design

Over the next 3 days, sparrow went on to:

Integrate Jobber

Sparrow connected a free Jobber integration into Austin’s website so people could request and set up quotes instantly.

Align Austin's Brand

Using Austin's choices, Sparrow was able to pick styles, fonts, and colors that would complement his business.

Screen Shot 2021 02 16 at 1.11.39 PM | Sparrow Websites

Customize Austin's Framework

Sparrow customized their proven framework to suit the specific needs of Austin's business.

Optimize Text

Sparrow analyzed search data to optimize the text on Austin's website to reflect what people were searching for. This meant more organic traffic for Austin.

sparrow case study 000 | Sparrow Websites

Add Stock Images

Sparrow found and added images of happy dogs to help convey to dog owners that by having a clean lawn, your dog will be happy.

Screen Shot 2021 02 16 at 1.12.04 PM | Sparrow Websites

Review the Website

Austin Scheduled a video call with Sparrow to make any final changes to the website. Sparrow edited the site with Austin in real time, without any email back and forth

sparrow websites basic launch kit 055 | Sparrow Websites

Live website review

Sparrow scheduled a meeting with Austin before launching that allowed austin to voice his changes in real time. No email Tag needed!

Day 5: Launch Day

After his website was launched, Austin started the process of optimizing his Google My Business Profile.

Screen Shot 2021 02 16 at 1.12.36 PM | Sparrow Websites

By setting up his Google My Business profile, Austin was able to increase traffic to his website. He was also able to help his customers find easily accessible relevant information about his business. 

Post LAunch Extras

Following a launch, we provide powerful tools like a 10 Week Digital Marketing Boot Camp and Weekly Strategy Videos, so you can continue to grow your business.

Screen Shot 2021 02 16 at 1.13.05 PM | Sparrow Websites

Digital Marketing Bootcamp

After his website was launched, Austin started the process of optimizing his Google My Business Profile.

Screen Shot 2021 02 16 at 1.12.36 PM | Sparrow Websites

By setting up his Google My Business profile, Austin was able to increase traffic to his website. He was also able to help his customers find easily accessible relevant information about his business. 

Austin started working on Sparrow’s FREE 10-week Digital Marketing Bootcamp

Screen Shot 2021 02 16 at 1.13.05 PM | Sparrow Websites

We have outlined two paths: your ‘cup of coffee with your website’ (a 20-minute task) or your ‘deep dive version’ (about an hour-long task). This way you have the option of choosing which path you have the time for on any specific day rather than having a half-completed task and see remarkable results.

Screen Shot 2021 02 16 at 1.13.21 PM | Sparrow Websites

Today: Where austin is now

After following the 10-Week Digital Marketing Bootcamp, Austin’s website saw huge growth!

Poo Patrol now ranks #1 on Google

Screen Shot 2021 02 16 at 1.12.36 PM | Sparrow Websites
Screen Shot 2021 02 16 at 1.13.59 PM | Sparrow Websites

If you look at Austin’s Google review profile, he has over 15 five-star reviews. His website is converting people well over twice the national average for conversion. He is a great example of what you can do with one of Sparrow’s basic launch kits when you follow the digital marketing guidelines and strategy we provide on a weekly basis. 

Austin is a great success because he continues to build his brand as he updates his website with fresh, relevant, and helpful content. And so can you!

Starting at $50 to setup – wait till you read about this:

Ready?

Don’t need a full website yet? Or, need someone to do the heavy lifting so you can do the fun stuff? Get a launch kit website with all the power of a full site (blog, forms, service pages and more!), custom domain, and 10 Week Digital Marketing Boot Camp!