Our Process

Just because it's strategic, doesn't mean it has to be complicated.​

We have a simple 4-step process:

We typically suggest to plan on spending one-hour with us in each phase of the project! Leave the heavy lifting to us and our goal is to have you live in 45-60 days!

Step One | Strategy

RESEARCH + PLAN

Our first phase of the project involves getting to know you, your customers, and carving out your position in the marketplace. The result of this first step is that your brand is not only going to be stunning and amazing online, but smart and compelling to the right audience.

In this phase we:
  • Map out a user flow for your website.
  • Compile data on the most commonly used search terms for your industry.
  • Evaluate industry trends.
  • Design wireframes (blueprints) of the pages that will convert the highest number of visitors.

Step Two | Creative

DESIGN + WRITE

Our second phase of the project involves creating the right words, images, and designs that will lead to a beautiful, compelling online presence.

In this phase we:
  • Write page content and headlines.
  • Gather and optimize photos.
  • Design unique, brand-aligned graphics.
  • Create page layouts.

Step Three | Build

DEVELOP + INTEGRATE

Our third phase involves taking the creative and strategic decisions from the earlier phases and implementing them on a high-speed, mobile-friendly platform in such a way that will be loved by Google and your customers.

In this phase we:
  • Set up a content management platform for your website.
  • Build your website including all custom coding.
  • Optimize the website for search engines.

Step Four | Launch

READY, SET, GO LIVE!

In our final phase, we celebrate the launch of the new digital face of your business, and we make sure that everyone knows that you have an amazing new website.

In this phase we:
  • Establish business listings to make it easier for customers to find you on search engines.
  • Implement Google Analytics and user behavior tracking.
  • Set up your review and reputation loop automation system.
  • Train your team on the website platform.
  • Go live with your new site!